PERSONAL DATA
PERSONAL DATA, PRIVACY POLICY AND COOKIES
What this means for you as a visitor to www.alphazoo.se and for you as a customer of Alpha Zoo.
Privacy Policy
The purpose of this privacy policy is to inform you about how and why Alpha Zoo collects and processes personal data.
The CEO of Alpha Zoo, which is also 2TM Holding AB (reg. no. 556541-9420), is ultimately responsible for the processing of information collected and handled by Alpha Zoo. This responsibility may be delegated to another position in day-to-day operations. The privacy policy below contains the information that the General Data Protection Regulation (GDPR) requires us to provide in connection with our processing of your personal data.
Alpha Zoo's processing of personal data complies with applicable regulations for the protection of such data.
Legal basis for processing personal data
The processing of personal data is not permitted unless there are valid grounds. Such grounds may include, for example, consent from the data subject, a purchase agreement (a contract entered into), or that we, as the data controller, have a legitimate interest that outweighs the data subject's right to privacy.
Our basis for data processing is normally that there is a contract and, in certain cases, that the data subject has provided consent. When the processing of your personal data begins, we always provide information about the reason for the data processing.
If Alpha Zoo is to process personal data for children under the age of 16, the consent of the legal guardian is required.
Alpha Zoo's use of personal data
We collect and process personal data to enable us to fulfill our agreements with our employees (administration of the employment relationship) and customers (administration of the customer relationship), but also to provide good service and information about our products and services (marketing activities).
The use of personal data in connection with marketing activities is based on consent, which you can withdraw by emailing info@alphazoo.se.
Our website offers a wide range of pet products and accessories. The information we register upon purchase is name, date of birth, phone number, email address, postal address, and payment details.
Disclosure of personal data and use of third parties
Registered personal data is treated confidentially by us, and only those who need the information in their work will have access to it. As a rule, we therefore do not share personal data with anyone outside of Alpha Zoo and 2TM Holding AB.
However, in certain contexts, we may share personal data with our partners, such as Facebook or Google. Sharing personal data with third parties is a form of personal data processing that requires specific legal requirements to be met. These requirements will primarily consist of the data subject's consent, so you as a registered user will always be aware of any potential disclosure of data by us. Please note that under certain circumstances, we are legally required to disclose your personal data.
Cookies
We use cookies on our website. A cookie is a small text file, and our website will always ask your browser to store the cookie on your computer. We do this to remember what you have done on the website, what your preferences are, and how often you have visited our site. This allows us to provide you with better access to various functions. In addition, we use cookies on our pages to keep statistics on what is ordered and how much our website is used in general.
There are two types of cookies: one type is a file that is saved on your computer for a longer period. The other type is a temporary cookie (session cookie). Such cookies are only in use while you are visiting the website. We use both types of cookies. You can remove our cookies by opening your browser settings and clearing the content.
Storage and deletion of personal data
We do not disclose your personal data to others unless there is a legal basis for doing so. Examples of such reasons are normally that you have entered into an agreement with us or that there are legal obligations forcing us to do so.
All processing of personal data that we carry out takes place within the EU/EEA. Alpha Zoo deletes your personal data without undue delay, and no later than 24 months after the warranty has expired and the information is no longer necessary for the purpose for which it was collected. It is also deleted if you withdraw the consent that forms the basis for the processing of the data, or if you object to the processing and there are no overriding legitimate grounds for the processing. We have clear deletion routines for each data processing activity.
If you withdraw your consent to the processing of personal data, our processing of your personal data will cease; however, this does not affect the legality of any data processing based on your consent that took place before your consent was withdrawn.
Your rights
You have the right to request access, rectification, erasure (unless we are legally required to store the information), restriction of data processing, and transfer of your personal data (data portability). Furthermore, you can request that we stop processing your personal data (for example, by withdrawing your consent).
If you wish to exercise one or more of these rights, we will comply with your request within one month of receiving it, provided we are not legally obliged to act otherwise. Any inquiries can be sent to our email address, info@alphazoo.se.
If you believe that we have violated the rules for the processing of personal data, you may lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
Please feel free to contact us at our email address, info@alphazoo.se, if you have comments or would like more information about our processing of your personal data.
Personal data is collected for the following purposes & with the following services
The personal data we collect is used to provide services or sell goods, including payment and any delivery to the user. Personal data collected to complete payment may include details of credit cards, debit cards, or the bank account used for the transfer. Other means of payment may also occur. The type of data collected by this application depends on which payment system is used.
Statistics & Analytics
Google Analytics and Facebook Ads conversion
Personal data: Cookies and usage data
Commercial Affiliation
Adrecord Affiliate platform
Personal data: Cookies and usage data
Contacting the user
Mailing list or newsletter
Personal data: address, city, country, email address, first name, last name, and postal code
Content performance & feature testing (A/B testing)
Google Website Optimizer
Personal data: Cookies and usage data
Displaying content from external platforms
Instagram widget, YouTube video widget, and Vimeo video
Personal data: Cookies and usage data
Payment processing
Klarna
Personal data: various types of data as specified in the service's privacy policy.
Hosting & backend
Amazon Web Services (AWS)
Personal data: various types of data as specified in the service's privacy policy
Infrastructure monitoring
Pingdom
Personal data: Cookies and usage data
Interaction with external social networks and platforms
Facebook Like button and social widgets
Personal data: Cookies and usage data
Location-based interactions
Geolocation
Personal data: geographic position
Remarketing & behavioral targeting
Facebook Remarketing and AdWords Remarketing
Personal data: Cookies and usage data
Facebook Custom Audience
Personal data: Cookies and email address
Spam protection
Google reCAPTCHA
Personal data: Cookies and usage data
Triggerbee
Tag management
Google Tag Manager
Personal data: Cookies and usage data
Traffic optimization & distribution
Cloudflare
Personal data: Cookies and various types of data as specified in the service's privacy policy
Klarna's Data Protection Information
Klarna cares about your personal privacy, which means that we always collect and handle personal data responsibly and with your privacy in mind. This Data Protection Information explains how Klarna Bank AB (publ) (“Klarna”) collects and uses your personal data when you use Klarna's services (“Services”) and become our customer.
Examples of the use of our Services include when you pay with any of our payment methods, contact us, use Klarna's web portal or mobile app (“Klarna app”), or when your contact details are pre-filled automatically at the checkout of a store that uses Klarna.
This Data Protection Information also describes your rights in relation to your personal data and how you can exercise your rights. Read more here.